The Process

Haidee follows the adventurous process of production of every piece from start to finish.


The goal is to produce something that reflects the mood of what has been imagined. This complex path usually starts from drawing elements with ink and watercolors.


These elements are then blended and elaborated digitally into a finished piece that can be either a pattern, an ornament or a drawing.


Successively the fabrics used are chosen according to the designs and vary from high quality 100% natural fibres of cotton, linen and silk, of different textures.


Once the printing phase is completed cutting and sewing begins. Each piece is enriched with hand sewn unique vintage buttons or particular trimmings.