Who is She_pic

Who is she

Haidee Rosselli Del Turco creative mind and founder of Haydee is an italian/ australian designer based in the countryside of Tuscany on the outskirts of Florence, Italy.


Born from an Australian mother and an Italian father she travelled between Italy and Australia most of her childhood.


She studied Visual Design at the faculty of Industrial Design near Florence, and later on transferred her studies in Sydney, Australia at the Billy Blue College of Design where she graduated with a Bachelor of Design in 2008.


In late 2009 she went back to Florence and worked in several design agencies as a graphic designer, working in different fields such as editorial design, branding, packaging, communication and advertising.


After the birth of her child she slowly started to look towards textiles, home decor and interior design seeking a different use for her drawings.


Soon after, the idea of applying an illustration, a pattern or a drawing to a product for the home through top quality fabrics and unique wallcoverings led to the birth of Haydee.


Haydee is an escape route influenced by oneiric dimensions and mysticism, but most of all by the wonder of Nature and its many forms of beauty.
Haydee is fuelled by the aesthetic beauty and mystery of past cultures and far away worlds.